Certain of Uncertainty

Reading through Wittgenstein's On Certainty early in the morning, I came across the following: "One is often bewitched by a word. For example, by the word 'know'." That curious word "bewitched" recalled Loy's thought that "Poetry is prose bewitched, a music made of visual thoughts, the sound of an idea." At the moment, the question of what it is to bewitch, rather than what it is to know, bewitches. Perhaps, however, these are closer to one another than they first appear. Couldn't we say that either poetry is prose that knows itself as poetry, or that one knows the question of the difference between "to bewitch / to know"?

Where's Duncan when you need him?